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What is 1688.com? A Comprehensive Guide to Wholesale Sourcing in China

Founded in 1999 by Jack Ma, 1688.com is a leading Chinese wholesale platform designed to revolutionize enterprise e-commerce. It specializes in streamlining procurement processes, enhancing customer experiences, and offering a robust business model for wholesale operations. Over the years, 1688.com has expanded its reach to cover 16 major industry categories, including raw materials, industrial products, clothing, household goods, and small commodities. The platform provides end-to-end supply chain services, from raw material procurement to production, processing, and spot wholesale.

Initially, 1688.com served as a sourcing hub for Chinese sellers on platforms like Taobao and JD.com. However, with the rise of cross-border e-commerce, it has become a go-to destination for Chinese sellers on global marketplaces like Amazon and eBay. Today, 1688.com is a vital resource for businesses looking to source high-quality products directly from manufacturers in China.

Is 1688.com Suitable for International Buyers?

Absolutely! However, sourcing from 1688.com can be challenging for international buyers due to language barriers, cultural differences, and the sheer volume of products available. If you’re based in the UK, US, Australia, or elsewhere, navigating the platform and building relationships with manufacturers can be daunting.

This is where a seasoned 1688 sourcing agent comes in. A reliable agent can help you:

  • Identify the right products.

  • Negotiate with manufacturers.

  • Ensure quality control.

  • Handle logistics and shipping.

At Morefar Global, we specialize in sourcing products from 1688.com. With years of experience and a proven track record, we’ve helped numerous clients achieve high-profit margins and secure top-quality products. Let us simplify your sourcing journey and maximize your profitability.

Initially, 1688.com served as a sourcing hub for Chinese sellers on platforms like Taobao and JD.com. However, with the rise of cross-border e-commerce, it has become a go-to destination for Chinese sellers on global marketplaces like Amazon and eBay. Today, 1688.com is a vital resource for businesses looking to source high-quality products directly from manufacturers in China.

Key Benefits of Sourcing Products from 1688.com

1. Direct Access to Manufacturers

Unlike Alibaba, which primarily lists traders, 1688.com connects buyers directly with manufacturers. Many Chinese manufacturers prefer selling on domestic platforms like 1688 due to language barriers and marketing challenges on international platforms. This direct connection ensures better pricing, transparency, and control over product quality.

2. Wholesale-Focused Model

1688.com operates on a wholesale model, making it ideal for bulk purchases. While Alibaba often requires high minimum order quantities (MOQs) for samples, 1688.com frequently allows demo units with an MOQ as low as 1. This flexibility is particularly beneficial for businesses testing new products or starting small.

3. Wide Range of Products

With 16 industry categories and millions of products, 1688.com offers an extensive selection of goods. Whether you’re sourcing raw materials, industrial components, or consumer products, the platform caters to diverse business needs.

Initially, 1688.com served as a sourcing hub for Chinese sellers on platforms like Taobao and JD.com. However, with the rise of cross-border e-commerce, it has become a go-to destination for Chinese sellers on global marketplaces like Amazon and eBay. Today, 1688.com is a vital resource for businesses looking to source high-quality products directly from manufacturers in China.

We’ve amassed a large number of frequently asked questions (FAQs)

1688.com is a Chinese wholesale platform founded by Jack Ma in 1999. It connects buyers directly with manufacturers, offering a wide range of products across 16 industry categories.

While Alibaba primarily lists traders, 1688.com focuses on connecting buyers directly with manufacturers. Additionally, 1688.com often has lower MOQs for samples and operates on a wholesale model.

Yes, but language barriers and cultural differences can make it challenging. Hiring a sourcing agent with experience on 1688.com is highly recommended.

You can source a wide variety of products, including raw materials, industrial goods, clothing, household items, and small commodities.

A sourcing agent can help you navigate the platform, communicate with manufacturers, ensure product quality, and manage logistics, saving you time and reducing risks.

Morefar Global has extensive experience sourcing products from 1688.com. We help clients find the right products, negotiate favorable terms, and ensure seamless procurement, enabling them to achieve high-profit margins.

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